Base • See • Think • Do • Care
Grow your website.
Grow your business.
Calibr Insight finds what’s holding the website back, then keeps improving it, from the groundwork to retaining customers.
Low traffic has a cause.
Problem
A website that sits low in search results gets few visitors, and those visitors go to the businesses that are ranking higher. Most business owners cannot figure why the site isn’t improving, so the guessing starts, usually with a redesign or a round of ads. Without knowing what’s holding the website back, the traffic stays low.
Solution
Calibr Insight shows where the website is falling short, from how fast it loads to how easily visitors can get in touch, and it tracks every change made along the way. Each finding is reviewed and work starts only on what’s approved. The goal is more visitors, and more of those visitors turning into actual customers.
AI starts with a short list.
Problem
Ask an AI assistant for a recommendation and the answer often arrives as a short list: a few businesses, their star ratings, what reviewers say, and sometimes a map, followed by one place to start. Those lists draw on the website, but also on Google reviews and listings, so a business with thin reviews or inconsistent details can be left off. Most owners have no way to see whether the business is on the list at all.
Solution
Calibr Insight checks how easily AI assistants can read the website. Review monitoring and listing checks can be added to track Google reviews and several other platforms, so gaps show up. Each finding is reviewed by a person, and work starts only on what’s approved. The top plan also shows how the business appears in AI-powered search tools.
Ready for your website to be found?
It only takes a few details, and there’s no obligation.
Five stages of growth
Growth starts with a solid base. On top of it, people find the business, decide whether to trust it, get in touch, and come back.
Care · Keep and refer
Asking for reviews, staying in touch, and encouraging referrals, so customers come back and bring others.
Do · Make contact easy
A clear button, a visible phone number, and a simple form or checkout, so interest turns into action.
Think · Earn trust
Proof that comes from the business, such as reviews, case studies, and spec sheets, on pages that answer the questions visitors have.
See · Get found
Helpful articles and pages, business profiles, and new links from local directories and partner sites that put the business in front of people who are searching.
Base · The groundwork
A website that loads fast, tracks its visits, and is easy for Google and AI assistants to read, with consistent business details across the web.
Four tiers, each building on the last
Start where it fits, and move up as the business grows.
Baseline
See how the website is doing
Report every quarter
- Traffic, search visibility, and visitor actions, all in one report
- Regular checks that the site is up and its pages are working
- A check that search engines and AI assistants can reach the website
Traction
Know what to fix next
Everything in Baseline, plus a report every month
- Up to three recommendations a month, with a progress check on earlier ones
- Search rankings, new search opportunities, and visitor behavior
- Up to 5 competitor sites watched, including changes to product/services pages
- One blog post each quarter, based on search data
- A check that AI assistants can read the business details
Performance
Keep improving
Everything in Traction, plus:
- Up to five recommendations and one blog post a month
- Backlink reporting on up to 5 competitors, including links they have that the business does not
- Review ratings and Google review history
- What AI assistants say when asked about the business, with the sources they used
- Spelling and accessibility checks across the website
Advantage
The full picture, including AI
Everything in Performance, plus:
- Up to ten recommendations and two blog posts a month
- Backlink reporting on up to 10 competitors, with a backlink count comparison
- Competitor activity and rankings, with a competitive audit each quarter
- How the business appears in Google’s AI search results, and what AI assistants say when people compare businesses
- Page titles compared with what AI assistants search for
Some features need accounts set up first: Google Analytics, Google Search Console, Microsoft Clarity, and Bing Webmaster Tools. A few results also need the Calibr SEO WordPress plugin installed.
| Feature | Baseline | Traction | Performance | Advantage |
|---|---|---|---|---|
Reports and checks | ||||
| Report | Every quarter | Every month | Every month | Every month |
| Traffic, search visibility, and visitor actions | Included | Included | Included | Included |
| Site and page checks (up, working, indexed) | Included | Included | Included | Included |
| Search rankings and new search opportunities | Not included | Included | Included | Included |
| Visitor behavior and where they get stuck | Not included | Included | Included | Included |
| Broken pages and crawler alerts | Not included | Included | Included | Included |
| Recommendations | Not included | Up to 3 a month | Up to 5 a month | Up to 10 a month |
| Progress check on past recommendations | Not included | Included | Included | Included |
| Blog posts based on search data | Not included | 1 a quarter | 1 a month | 2 a month |
| Backlink tracking and reporting | Not included | Monthly | Monthly | Monthly |
| Review ratings and Google review history | Not included | Not included | Included | Included |
| Visitors page journey paths | Not included | Not included | When set up | When set up |
| Spelling check across the website | Not included | Not included | Included | Included |
| Accessibility check (ADA) | Not included | Not included | Included | Included |
| Hands-on hours for backlinks, site updates, and fixes | Not included | 5 hours a quarter | 3 hours a month | 5 hours a month |
Competitor monitoring | ||||
| Competitor sites watched | Not included | Up to 3 competitors | Up to 5 competitors | Up to 10 competitors |
| Changes to competitor service and product pages | Not included | Included | Included | Included |
| New competitor blog posts | Not included | Included | Included | Included |
| Page-by-page comparison (word counts, downloads, and more) | Not included | Included | Included | Included |
| Report on which sites link to competitors | Not included | Not included | Up to 5 competitors | Up to 10 competitors |
| Backlinks competitors have that the business doesn’t | Not included | Not included | Included | Included |
| Backlink count compared with competitors | Not included | Not included | Not included | Included |
| Competitor activity and rankings | Not included | Not included | Not included | Included |
| Competitive audit | Not included | Not included | Not included | Quarterly |
AI visibility | ||||
| Check that AI assistants can reach the website | Included | Included | Included | Included |
| Check that AI assistants can read the business details | Not included | Included | Included | Included |
| What AI assistants say when asked about the business, with the sources they used | Not included | Not included | Included | Included |
| Page titles compared with what AI assistants search for | Not included | Not included | Not included | Included |
| How the business appears in Google’s AI search results | Not included | Not included | Not included | Included |
| What AI assistants say when people compare businesses | Not included | Not included | Not included | Included |
| Visitors sent by AI assistants | Not included | Not included | Not included | When set up |
| How customers say they heard about the business | Not included | When set up | When set up | When set up |