The Open Channel

Small business website advice, in plain language

Practical guidance on getting found in Google and AI answers, and keeping a site healthy and working for the business.

Why Your Google Business Profile Is Often the First Thing Customers See

Local SEO · Oct 21, 2026 · 6 min read

For a local business, the profile is often the first thing a customer sees, and sometimes the only thing they see before picking up the phone.

What make a brand success?

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