Every answer starts with a website.
A website built to show up in search and AI answers, with the support needed to keep it running.
Where would you like to start?
WordPress or fully custom websites that fit your business, with features built to order when off-the-shelf won’t do.
Web Design / WordPress
A website needs to capture attention and guide visitors toward the action that matters. Custom-designed WordPress sites balance creative design with clear structure.
- Layouts built around the action each visitor should take next
- Fast, mobile-friendly pages that work on every size screen.
- Page structure and content that search engines and AI tools can understand
Web Development / Custom Programming
Some businesses need features a standard template cannot offer. Those get custom built, around how the business actually works.
- Custom tools built to solve a specific business need, from custom forms to employee resources to customer portals
- Purpose-built tools that solve a specific business problem
- Integrations with the booking, payment, email, or CRM tools already in use
Search visibility across Google, Bing and AI responses, so customers find your business first.
SEO
Search Engine Optimization improves how a site appears in Google, Bing and DuckDuckGo in the search results customers actually get. The approach changes depending on whether the goal is local, national, or global reach.
- Keyword and page research based on real customer searches, plus blog posts that target them
- Titles, headings, and content rewritten for each service offered
- Technical fixes for speed, structure, and indexing
AEO (Answer Engine Optimization)
AI assistants and search summaries pull answers from websites they can understand. AEO makes a business clear enough to be described accurately.
- Service, location, and FAQ content written to answer real questions
- Structured data that spells out business details for search engines and AI tools
- Consistent business information across the site and the web
Local SEO
For businesses serving a specific area, local SEO focuses on “near me” searches and map results.
- Google Business Profile setup and ongoing updates
- Service-area pages for each town or region served
- Local listings and reviews kept accurate and consistent
Video
Short videos that show the work and help a business stand out in search and on its Google profile.
- Short, captioned videos for the website and Google Business Profile
- Formats that work on mobile and load without slowing the page
- Content planned around the questions customers ask most
Reliable hosting and ongoing care, so the site stays fast, secure, and up to date.
Standard Hosting
Fast, dependable hosting for WordPress and custom built sites, with the technical side handled in the background.
- Reliable uptime, so visitors find the site running when they search
- Security protections and an SSL certificate that keep the site safe
- A speed-focused server setup so pages load quickly on phones and computers
Enhanced Hosting
Everything in Standard, plus hands-on help to keep the site current.
- One hour each month of maintenance, updates, and small changes to the CMS
- WordPress core, theme, and plugin updates handled on a schedule
- Regular backups for quick recovery if something goes wrong
Standard keeps the site running. Enhanced keeps it running and up to date.
Maintenance for Existing Sites
Already have a website built or hosted somewhere else? Ongoing care is available without a rebuild or a move, so the site stays secure, current, and working.
- WordPress core, theme, and plugin updates handled on a schedule, with fixes when an update causes a problem
- Security checks, speed checks, and broken-link cleanup to keep the site healthy
- Content and layout changes made on request, so there’s no need to wait on the original developer
Clear reporting and steady improvements, so it’s always clear what the site is doing for the business.
Calibr Insight
Calibr Insight is a reporting and monitoring platform that shows how a website is performing and can track what is being done to improve it.
- A report each period covering traffic, Google search visibility, and the calls and form submissions the site produces, closing with a plain-language summary of what changed and why it matters
- Four plans, from Baseline to Advantage, that grow from quarterly reports and site monitoring to monthly recommendations, competitor tracking, and AI search visibility
- Ongoing health checks for uptime, broken links, security, and indexing, so issues are flagged before they cost visitors
Available as its own tier subscription. Each plan can also add AI search visibility tracking, competitor monitoring, local rank tracking, Google review monitoring and more.
See why Calibr Insight worksPowered by Calibr Insight
Website Evaluation
A page-by-page look at what’s holding the website back, and what to fix first to bring in more business.
- Headings, content, calls to action, speed, and mobile layout checked on every page
- A comparison with top-ranking sites in the same industry to show what the business may be missing
- Traffic and search data added to the findings when analytics access is available
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The Growth Plan
A six-month program that starts with a full report on where the website and its marketing have room to grow.
- A starting report on the groundwork and four stages: being found, earning trust, making contact easy, and bringing customers back
- A new blog post each month, written around searches the website already shows up for in Google
- Recommendations sorted into what to start now, what comes next, and what can wait, with a progress report every 90 days
Google Ads Report
A monthly report on what the ads cost and what came back, with changes recommended in Google Ads.
- Spend, clicks, cost per click, calls from the ads, and leads, each compared with the month before
- Keywords marked Working, Watch, or Not working, plus the searches worth excluding and what was spent on them
- Three to five recommended changes each month, such as negative keywords to add, keywords to pause, or a budget change
Needs access to the Google Ads account and a Google Analytics property linked to it. Ad spend is paid to Google directly.
Ready for a website that gets found?
A short form is all it takes to get started.
Common questions
Quick answers to what most small businesses want to know before getting started.
A short description of the business, what the site should do, and any materials already on hand, such as a logo, photos, and brand colors. Nothing needs to be finished first.
Most websites designs take 2 to 3 weeks, depending on the number of pages, any custom features, and how quickly content and feedback come in.
The business owns its website, including the domain, content, and design. If the site is hosted with Perri Digital Media, it can be moved elsewhere at any time.
Yes. Maintenance is available for WordPress sites built or hosted by someone else, with no rebuild or move required.
No, you can be anywhere in the United States. Website design, SEO, AEO and website hosting is not bound by your location.
SEO improves how a whole website appears in Google and Bing for the searches customers use, through better content, page structure, and technical health. Local SEO focuses on searches tied to a place, such as “near me” and map results, using a Google Business Profile, service-area pages, and consistent local listings and reviews. Businesses that serve a specific area often benefit from both, since a well-built site gives the local work a strong foundation.